
Hello there,
It's official: Jellycat Purrks is here!
Hop on board to start unlocking treats on a rewarding new journey - only at Jellycat.com. Think collectable badges, challenges and games, early access to new Jellycats, just-for-you content, and plenty of joyful surprises!
Boost your Purrks Points
Points are valid for a year after you earn them, so don't forget to keep checking in to level up.
Collect Badges
Each one is stored in your account so you can keep track as you travel through the tiers.

What are the Purrks?
Travel up the tiers
There are five tiers in Jellycat Purrks, starting with Bronze Skater.
Collect enough Purrks Points to reach each tier’s threshold and you’ll unlock your next level of rewards - revving from Silver Biker to Gold Surfer, then zooming on to Emerald Racer and finally Ruby Cruiser. Once you unlock a tier, it’s yours to enjoy for a full year - even if your Purrks Points total drops in that time.
And the best bit? Every tier comes with its own exclusive rewards and surprises.
Bronze
Skater
- Complete challenges to collect virtual badges
- Monthly newsletter (plus sneak peeks!)
- A birthday message from the Jellycat crew
- Exclusive digital content
Silver
Biker
- Play games in the Purrks Arcade
- Early access to new Jellycat friends
- Free gifts at checkout
Gold
Surfer
- Shop unlocked merch in the Purrks Store
- Free personalization code, emailed to you for your birthday
- First dibs with Coming Soon emails
Emerald
Racer
- Free premium post cards at checkout
- Vote on new Jellycat additions
- Complimentary gift boxes at checkout (5 per person)
Ruby
Cruiser
- Exclusive Jellycat companions for top-tier members
- 5 complimentary personalization codes, emailed when you level up!
- More merch, games, and badges to collect!
New arrivals, incoming
Bags packed and seats booked. these close knit friends are heading for the slopes. All aboard - it's one way après, and you're invited!






